THIS POST CONTAINS A VODCAST ABOUT MOVIE OPENING CONVENTIONS:
I looked at the movie Wish You Were Here (David Leland, 1987). I looked at other movies (eg. Tyrannosaur, Pretty In Pink) to compare the conventions and the uncommon aspects of the opening 3 minutes. I also looked at narrative signifiers and potential genre anchorage.
IDENTS
Idents are short, usually animated clip at the start of a film that identifies the studio,
production company, and distributor, it’s often accompanied by sound or music.
They usually
last between 10 and 30 seconds.
BIG 5
example
- 1. Paramount (20 seconds)
- 2. Disney ident 2015 (15 seconds)
- 3. Warner bros (15 seconds)
- 4. Universal (20-25 seconds)
- 5. Sony Colombia (35 seconds)
Yesterday
2019 (Working Title)
- Perfect World Pictures – 6 seconds
- Working title – 9 seconds
2 idents
In this film, both idents include an audio bridge with the OST
(opening soundtrack).
World’s
End (Working Title)
- Universal – 20 seconds
- Working title – 9 seconds
It’s typical
to see 3-4 idents.
It’s
important to note that studio idents usually get priority and are longer in seconds
than distributor idents. If idents already take up a considerable amount of time,
studios will be credited in opening titles in a much smaller way.
TITLES
See Fonts and Titles post for more.

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