Idents are short, usually animated clip at the start of a film that identifies the studio, production company, and distributor, it’s often accompanied by sound or music.
They usually last between 10 and 30 seconds.
BIG 5 example
- 1. Paramount (20 seconds)
- 2. Disney ident 2015 (15 seconds)
- 3. Warner bros (15 seconds)
- 4. Universal (20-25 seconds)
- 5. Sony Colombia (35 seconds)
Yesterday 2019 (Working Title)
- Perfect World Pictures – 6 seconds
- Working title – 9 seconds
2 idents
In this film, both idents include an audio bridge with the OST (opening soundtrack).
World’s End (Working Title)
- Universal – 20 seconds
- Working title – 9 seconds
It’s typical to see 3-4 idents.
It’s important to note that studio idents usually get priority and are longer in seconds than distributor idents. If idents already take up a considerable amount of time, studios will be credited in opening titles in much smaller.



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