OUR TARGET AUDIENCE

 IN THIS POST: HORROR AUDIENCE CONVENTIONS, OUR TARGET AUDIENCE, AUDIENCE FEEDBACK

See Leila's Post.

We had 11 responses total with 8 women, 3 men, and 1 person preferring not to say. this means that the majority of our responses were from women.

Our survey's age range was mostly 16-18 years old which is good because that was our target age range. We also had some over 18-year-olds which is good for our secondary audience. We will try to appeal to this audience by having an older character for them to relate to.

 

Around 80% of the 11 people liked horror movies.

The overall top type of horror movie subgenre with most people picking it as their favorite was 'psychological horror'. Only 9.1% of people chose 'sci-fi' and 'gothic' as their favorite horror and the genre of 'slasher' came in 3rd place overall with 18.2% of people picking it.

Almost half of the people who answered chose 'body horror' as their least favorite genre.

100% of the people who answered recognised 'Scream', 'Nightmare on Elm street' and 'The Texas Chainsaw Massacre'. 45.5% of the people had heard of 'Terrifier' and 72.7% had heard of 'The cabin in the wood'.

For this question, although a lot of people said that they liked different things, multiple people liked the different angles we shot from.

We intend to make it more obvious who it killing who when we reshoot.

Multiple people thought that the fact that there was no music did not reflect the genre

Multiple people wrote that they thought the title and font we used for the credits reflected the genre.

AGE

We are aiming to appeal to a young female audience of around 18-24. This is primarily due to the cast and characters being 15-17-year-old females, according to the U+G (uses and gratifications) theory the young female audience will identify with the characters. However, we can appeal to 2 secondary audiences, the first being young males of the same age range. The characters could potentially have sex appeal and adhere to the male gaze (Laura Mulvey). The other secondary audience is 34+ with intertextuality references such as the Scream (1996) mask hung in the kitchen in addition to the use of a popular song "Every Breath You Take" by The Police (1983).

BBFC 

I think the film would be aiming for a 15 BBFC rating, this is commercially helpful as it reaches a larger audience. We plan to achieve this by using sound and ellipses to hide graphic violence and insinuate it rather than show it.

Dangerous behaviour

Dangerous behaviour (for example, suicide, self-harming, and asphyxiation) should not dwell on detail which could be copied. Whether the depiction of easily accessible weapons is acceptable will depend on factors such as realism, context, and setting.

Discrimination

The work as a whole must not endorse discriminatory language or behaviour, although there may be racist, homophobic or other discriminatory themes and language.

Drugs

Drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through detailed instruction). The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.

Language

There may be strong language. Very strong language may be permitted, depending on the manner in which it is used, who is using the language, its frequency within the work as a whole, and any special contextual justification.

Nudity

There are no constraints on nudity in a non-sexual or educational context. Sexual nudity may be permitted but strong detail is likely to be brief or presented in a comic context.

Sex

Sexual activity may be portrayed, but usually without strong detail. There may be strong verbal references to sexual behaviour. Repeated very strong references, particularly those using pornographic language, are unlikely to be acceptable. Works whose primary purpose is sexual arousal are unacceptable.

Sexual Violence and sexual threat

There may be strong verbal references to sexual violence but any depiction of the stronger forms of sexual violence, including rape, must not be detailed or prolonged. A strong and sustained focus on sexual threat is unacceptable.

Threat and horror

There may be strong threat and horror. A sustained focus on sadistic threat is unlikely to be acceptable.

Violence

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic violence is also unlikely to be acceptable.

SEXUALITY

There are no references to sexuality in our opening however slasher killers often represent repressed sexuality. The "final girl" character cannot accept herself and her sexuality so by projecting it onto the "scream queen" she takes out her self-hatred on her and tries to kill that part of herself. The slasher genre has been important to queer culture and the LGBT+ in its history.

Audience feedback videos: